It happened again. Dinner was going to be late on a school night.
“I thought you turned the oven on!” I say to my frustrated and perplexed wife.
“So… it’s not on. Care to explain?”
“Here — I’ll do exactly what I did before.”
So I watched her…
Now that paradigm has completely flipped: the people using the software drive adoption. Useful, usable software that plays well with the ecosystem wins the day.
This is the core of a Product-Led Growth strategy. This strategy can work exceptionally well for some enterprise products, but it requires a low bar for adoption of and easy trial, a seamless user journey from awareness to adoption, and then very strong support to help those grass-roots users go from adoption to evangelism, which is where the biggest effects come in. For more details on this, the Openview Partners article is a solid look at how they define PLG - which is one we have been following in our efforts at Akamai: https://openviewpartners.com/blog/what-is-product-led-growth#.YFTMAy2cZTY
[NOTE: This is an article I wrote in early 1993 based on an interview with Mike Gordon, the bassist for Phish. It appeared in the Nov. 1993 edition of Bass Player Magazine, re-titled “Mike Gordon: Curling Nose Hairs With Phish.” Since it has been nearly impossible to find a transcript…
As the world moves in a DevOps/API direction, Developer Experience (DX) and API Experience (APX) are becoming real things for the UX/HCI communities to wrestle with. What does a developer audience want? How do we support products with few or no UIs that are within our control?
I just read an excellent piece by Michael Thompson, effectively about how to be more “likable” without taking up more social space and by being a thoughtful person. It is a wonderful set of reminders and suggestions for how to be perceived in a good light by others and simultaneously…